Fun-Guys Produce Packaging
Project Brief:
Collaboratively develop a sustainable produce packaging system. Create charming mascots and a bright brand identity appealing to a younger target audience, encouraging them to learn more about the benefits of mushrooms. Storyboard, direct, film, and edit a promotional video for the product.
Process
THE PROBLEM
Current mushroom packaging uses high amounts of styrofoam, one of the least sustainable produce packaging materials
Mushrooms pose a great opportunity to target younger markets by using playful, inviting packaging
Many are unaware of the health benefits of mushrooms, missing out on sales
Cardboard packaging material creates breathability for the produce and convenient stacking
MOODBOARD
Create brand recognition through impactful and consistent colors, textures, and forms
Draw from visible eco-friendly motifs, such as fibrous textures and meandering lines to communicate the values of the product
Experiment with a range of customer profiles to appeal to various groups
Sketches
Prototypes
Materials exploration
Final branding
