Project Brief:
Collaboratively develop a produce packaging system that addresses a lack of sustainability in the current generic packaging of this product. Storyboard, direct, film, and edit a promotional video for the product that showcases the package's function and design details.
Fun-Guys Produce Packaging
Filming and editing by Claire Lorimor.
My process
The problem
Current mushroom packaging uses a large amount of plastic, making it unsustainable
Mushrooms pose a great opportunity to target younger markets by using playful, inviting packaging
Cardboard material creates breathability for the produce and convenient stacking ability
Many are unaware of the health benefits of mushrooms, causing low sales
Moodboard
Create brand recognition through impactful and consistent colors, textures, and forms
Draw from organic, eco-friendly motifs
Experiment with how potential customers receive characters/mascots to add brand personality
