Project Brief:
Collaboratively develop a produce packaging system that addresses a lack of sustainability in the current generic packaging of this product. Storyboard, direct, film, and edit a promotional video for the product that showcases the package's function and design details.
Fun-Guys Produce Packaging
Filming and editing by Claire Lorimor.
Process
The problem
Current mushroom packaging uses high amounts of styrofoam, one of the least sustainable produce packaging materials.
Mushrooms pose a great opportunity to target younger markets by using playful, inviting packaging.
Many are unaware of the health benefits of mushrooms, missing out on sales.
Cardboard packaging material creates breathability for the produce and convenient stacking ability.
Moodboard
Create brand recognition through impactful and consistent colors, textures, and forms
Draw from organic, eco-friendly motifs
Experiment with how potential customers receive characters/mascots to add brand personality
