Flying Fish Wine Label
Project Brief:
Create a narrative and translate it into a visual design for a beverage label and a corresponding interactive component. Survey target consumers and conduct discovery research to cultivate a brand that resonates with a youthful and adventurous yet refined target audience.
AR Experience
Upon scanning the label, the user will see an interactive map that reveals more information about the brand.
Process
Variations of preliminary sketches exploring a range of motifs, appealing to varying audiences.
Inspiration
BACKGROUND
Build on the bold, simple nature of block-printing while capturing the beauty of natural life and anatomy
WORD FORMULA
Action + Animal
POTENTIAL NAME VARIATIONS
Flying Frog | Jumping Tiger | Hopping Hare | Skipping Rabbit | Soaring Bear | Winged Toad | Aerial Anteater | Caterpillar Pilot | Fish’s Flight | Flight of the Fish | Flying Fish
Images from various online sources
[Mustachioed] Largemouth Bass acrylic painting by Claire Lorimor, which inspired the foundation of the project direction.