True Soul Rebrand
Project Brief:
Develop a brand rooted in Corporate Social Responsibility (CSR) and design a comprehensive identity system + applications specific to the business strategy. Use the strategy to inform the entire brand identity, which includes a family of logotypes and an identity system specific to CSR and social activism.
My process
Explorations of the physical attributes of the brand’s products and process, tying these visualizations into simplified icon sketches.
Relationship of typeface appearance to the communication of brand values was explored.
Variations of preliminary sketches with the addition of color and style refinement.
Logo variations
